Google SEM
Google SEM (Search Engine Marketing) is a way to promote your business by showing ads on Google search results when people are actively looking for products or services like yours. Unlike organic search, SEM helps you appear at the right time for high-intent customers, driving targeted traffic and increasing your chances of conversions.
Google Performance Max
Google Performance Max is an advanced campaign type that allows your business to advertise across Google’s entire ecosystem — including Search, YouTube, Display, Discover, Gmail, and Maps — all from a single campaign. Unlike traditional campaigns where you manage each channel separately, Performance Max uses Google’s automation and machine learning to optimise your ads in real-time.
Google SEM
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Ads show on Google search results
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Targets users by specific keywords
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Captures high-intent traffic
Google Performance Max
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Runs across all Google channels
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Optimises campaigns automatically
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Increases visibility
